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Factor E.P review Champions Of The Digital World

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The west side of Auckland is back in full effect with Factors lates release  "Champions of the Digital World" which features many of west Aucklands finest MC’s including heavy hitters Pakkz Tha General, Alpha, Dlar, K.A.Y.P.E Devaur, Infinite Rensta DNC & KD Lok just to name a few.


Factor aka Paul Wells is a Producer/Emcee from West Auckland New Zealand, With a long history in the NZ music scene, Factor has had some dazzling highlights including playing at the Big Day Out and The New Zealand Hip Hop Summit along with mentorship from DLT and winning the infamous Mai Fm Rhythm Nation competition back in the early 2000s.


Factor had a musical awakening of sorts after focusing on his truck driving career for several years after participating in the popular West Side Cypher joint.


After seeing and hearing how strong Hip Hop still is, he reached out to his peers to help him put together the first part of his trilogy EP "Champions of the Digital World"


All the track were produced by Factor and mixed and mastered by Rahxx. These two guys work together well. The tracks sound high quality and professional.


The E.P has a West Coast flavour which makes perfect sense for these West Aucklander's who like their Los Angeles counter parts have adopted the W as their signature sign to throw up.


The Stand out track for me was 'Everyday Music'. Straight boom bap with a short piano loop. Theres something summery and palpable about the vibe of this track. The hook is smooth and tasty and demonstrates some really strong hook writing.


The E.P is solid traditional Hip Hop. No new school going on in this album. The joints have that 2000s feel to them. A lot of older heads that didn’t jump on the new school train will appreciate the return to the tried and true Boom Bap and Bars.


‘Seemz Like’ is a solid cypher giving the West Auckland team an opportunity to flex their lyrical muscle.


‘Keyboard warriors’ featuring Factor, Dlar Madwar and Toko P was another track I vibe with. Dlar Madwars verse standing out for juicy content about a few local rappers that the 1 Outs CEO has had frustrations with on the internet.


The track 'Rise' has a really nice hook with some sultry female vocals from the smokey voiced Tayla.


The whole EP has a real classic Auckland Hip Hop sound with the strong Kiwi accents combined with the strong West Coat influences and is an easy digestible listen for any fan of local Hip Hop. 


A labour of love from Factor staying true to himself and the West Auckland sound. 


Don’t sleep on 'Champions of the digital world' and watch out for the next two releases coming soon.



Check out Factor on Soundcloud. 







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